Being such a small pirate, my say shouldnt really hold too much, but anyway
I like Mrs.Air's idea of lowering reset time as well as upgrade costs.. but one month is a little too small..
Also, as far as i can see, however long or short the time difference between each reset, new players who join are still going to lag behind a lot because the older pirates have large areas mapped out and are at a much much higher advantage at any given point, reset or not.
They have obviously put in a lot of time and effort making their own personal maps of the seas, but i do believe that as long as the game continues with the same map for all of eternity, the older players are just going to remain forever strong. In the time that the vets are farming, the newbies and even the not-so-newbies will be busy making their maps.
I think that a reset of the game map once per period of time (6 months or one year) would be good, if the main concern is that the same players remain strong.
I can imagine that a lot of strong players are going to hate me for this suggestion!
Oh and i like happy's idea.. changing usernames would lend a whole new dimension of excitement to the game!
And then again, the reset doesnt seem all that necessary, seeing that with the advantage of a huge map, the same players are just going to get strong all over again! Besides, they have worked too hard!